Creating Compelling Propositions
Whether you are in the business of selling energy products and services, selling ideas to stakeholders such as regulators or government, or offering your wares to the Energy and Utility industry itself you need to make your propositions as compelling as possible.
With so much going on in the areas of smart metering and energy services the need to differentiate yourself from the competition has never been greater.
By adopting the Pyramid Thinking approach to creating propositions (be they bids, marketing collateral, or discussion papers) you will:
- Increase your success rate - since Pyramid Thinking structured documents are much easier for your audience to take on board
- Reduce your workload and cost of sales - since the Pyramid Thinking approach eliminates rework and makes creating material much faster
- Increase the effectiveness of your team - since the Pyramid Thinking logic framework provides a single one-page overview of what your are trying to communicate so everyone in the team knows how their piece fits into the whole.
I know that from the day I was trained in the discipline in 2000, it changed the way I communicate, and has been an essential element of many successful bids over the past 9 years. My only regret was that I had not learnt it 25 years earlier. Not only is the approach intuitive and easy to learn, it also mirrors the way in which the human brain needs to process information. That is why it is so powerful and effective.
We have been delivering Pyramid Thinking training and mentoring to players in the energy and utilities world for over five years now. With our tailored 1 or 2 day course your team will not only be in a position to use the approach to drive up their productivity and success - they will also have put it into practice on a real bid or communication challenge they are facing.
To find out more about how you can quickly and easily adopt the Pyramid Thinking approach to make your propositions compelling please contact us on 020 8780 3313 or email consulting@enstra.com