Pyramid Thinking for Products/Technologies
If you are a product or technology focused business then Pyramid Thinking enables you to communicate effectively with your clients and prospects by enabling you to structure the information you are communicating into a format that can easily be absorbed by the working memory of your audience members.
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The Plus in Pyramid Thinking Plus brings the other essential ingredient for success - a focus on benefits. Technology based organisation are too often focused on what they do , or more precisely what their technology or product does rather than what it enables for the client or customer. The client or customer is often left to work out what it means for them.
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Often they may fail to do this and you consequently fail to make the sale.
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As a Pyramid Thinking Plus practitioner you won't fall into this trap. You will always seek out to explain the benefits the audience will get from adopting your solution and then you will explain how your technology or product enables the solution.
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To find out more take a look at one of our Viewpoint videos on the subject:
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