Reviewing S&M Capability

Are you winning enough bids - or do your competitors get more than their fair share?

If you are not winning enough then part(s) of your Sales and Marketing machine are broken.

Many companies are spending their time and money fixing the wrong parts of their sales and marketing machine - by deploying our e-based sales and marketing audit you will identify exactly where you should be focusing your attention to improve sales and profitability.

The audit survey takes about an hour to complete and provides a robust and comprehensive review on the 5 high level capabilities shown in the B2B excellence framework below, and on the 18 competency areas underpinning them.

B2B Excellence Framework

These 18 competencies are illustrated in the spider chart below. The outer rim indicates how important you see each of the competencies for your company and market, the inner rim is how well you perform on that competency.

Where you need to focus is on the competency areas which are important for your business and where your performance shows significant room for improvement. The spider chart will enable you to spot these immediately.

By then drilling down to the question elements that determine each competency rating you can identify the precise issues you need to address. With the results of our audit to handyou will know exactly where to invest your time and money to improve your business results as fast as possible.

Sales and Marketing Competency Spider chart

To find out more how to achieve excellence in your Sales and Marketing activities through the deployment of our e-based Sales and Marketing Audit please ring Peter Franklin on +44 (20) 8780 3313 or email peter.franklin@enstra.com.

The Internet of Energy

Read the recent articel by Ian Campbell of Enstra on the coming of age of the Internet of Energy based on his insights form being chair of the Smarter Homes and Buildings group at the EUA.  You can read the article by clicking here.

Latest Views

Hydrocarbon Industry in Denial?

Could the hydrocarbon industry be in denial? It is interesting to note that many in the industry...

read more →

Politics or Technology

Which will drive the energy market? Maybe, just maybe, we are witnessing a fundamental shift in...

read more →