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  • Writer's picturePeter Franklin

Compelling Communications - Tips and Tricks 2

Updated: Apr 21, 2022

Pyramid Thinking Plus - Getting the Key-line right

In the previous post in this series of short 5-10 minute videos we looked at how you get the Governing Thought right. The Governing Thought (GT) is the one thing you want your audience to remember.

This post is about getting the key-line (KL) of your logic right. The key-line is the 3 to 5 reason why your governing thought is true.

If you can get your governing thought and key line right you are well on the road to making your communications truly compelling.

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